Sport Investors League
  • Politics
  • Stocks
  • Investing
  • Business

Sport Investors League

  • Politics
  • Stocks
  • Investing
  • Business
Business

Lululemon sues Costco over selling alleged dupes

by admin July 2, 2025
July 2, 2025
Lululemon sues Costco over selling alleged dupes

Love your Costco dupes? Lululemon is coming after them.

Lululemon has filed a lawsuit against Costco, accusing the big box store of selling knockoffs of the athleisure brand’s apparel for a fraction of the price.

According to the complaint filed Friday in the Central District of California, Costco allegedly ‘unlawfully traded’ on Lululemon’s ‘reputation, goodwill and sweat equity’ by selling unauthorized and unlicensed knockoffs and dupes, infringing on the company’s popular patents.

The complaint lists several Costco items that appear to rip off Lululemon’s designs and patents: Costco’s ‘Danskin Half-Zip Pullover’ that retails for just $8. The lawsuit claims it’s a dupe for Lululemon’s SCUBA pullover that sells for $118. Costco’s ‘Jockey Ladies Yoga Jacket’ and ‘Spyder Women’s Yoga Jacket,’ which sell for $22, appear to be a dupe of Lululemon’s DEFINE jacket with a price tag of $128. The ‘Kirkland 5 Pocket Performance Pant,’ sold online for $10, is a dupe for Lululemon’s $128 ABC Pant, the complaint contended.

The lawsuit alleged trade dress infringement, unfair competition under the Lanham Act, patent infringement, and violation of the California Unfair Business Practices Act.

Lululemon seeks to recover monetary damages from lost profits, claiming it suffered ‘significant harm’ to its brands and reputation.

Dupes have surged in popularity, fueled by social media and young people seeking trendy, high-quality clothing without breaking the bank. The suit noted that hashtags like ‘LululemonDupes’ have trended on social media platforms like TikTok, with influencers promoting ‘these copycat products.’

Lululemon, based in Vancouver, acknowledged some companies have replicated its proprietary apparel designs and sold them as ‘dupes.’ The company said it has sent cease and desist letters to such companies, including Costco.

Specifically, the suit claimed Costco sells dupes of Lululemon’s popular SCUBA, DEFINE, and ABC lines, ‘which have earned substantial fame and considerable goodwill among the public.’

Costco allegedly profited off confusion and allowed customers to believe the products are authentic, the lawsuit claimed.

The suit said Costco is known to use manufacturers of popular branded products for its own Kirkland label products.

‘This source ambiguity preconditions at least some consumers into believing that private label, Kirkland-branded dupes are in fact manufactured by the authentic suppliers of the ‘original’ products. Defendant does not dispel this ambiguity,’ the complaint said.

In November, Lululemon wrote to Costco about the infringement, and Costco subsequently removed at least some of the products that infringed Lululemon’s SCUBA mark, but later began selling the Hi-Tec Men’s Scuba full zip, the complaint said.

The suit seeks a jury trial and for the court to order Costco to pay Lululemon damages in the form of lost profits, an order to permanently restrain Costco from making or selling more dupes, and an order to remove any ads or posts displaying the infringing products.

Costco did not immediately respond to NBC News’ request for comment on Tuesday.

Lululemon said in a statement that ‘as an innovation-led company that invests significantly in the research, development, and design of our products, we take the responsibility of protecting and enforcing our intellectual property rights very seriously and pursue the appropriate legal action when necessary.’

This post appeared first on NBC NEWS

0
FacebookTwitterGoogle +Pinterest
previous post
The Best Five Sectors, #25
next post
Clean energy stocks fall as Trump bill would tax components from China, phase out credits

Related Posts

Biden administration orders online banker Chime to pay...

May 9, 2024

IAC approves spinoff of home improvement marketplace Angi

January 14, 2025

Under Armour is laying off workers as retailer...

May 17, 2024

Willow Bay, Bob Iger to take controlling stake...

July 18, 2024

With Trump digital coins, billions of dollars —...

January 23, 2025

Dow rises 200 points to close at a...

July 18, 2024

Walmart to pay $10 million to settle lawsuit...

June 24, 2025

June home sales slump as median sales price...

July 24, 2024

How digitally native companies like Rothy’s are growing...

February 26, 2025

CrowdStrike says it isn’t to blame for Delta’s...

August 6, 2024

    Get free access to all of the retirement secrets and income strategies from our experts! or Join The Exclusive Subscription Today And Get the Premium Articles Acess for Free


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent

    • Tech Stocks Lead the Charge: What’s Driving the Momentum?

      July 2, 2025
    • S&P 500 Earnings for 2025 Q1 — Still Overvalued

      July 2, 2025
    • Top 10 July 2025 Stock Picks You Shouldn’t Miss

      July 2, 2025
    • House kicks off final sprint for Trump’s ‘big beautiful bill’ with key committee hearing

      July 2, 2025
    • Why Justice Jackson is a fish out of water on the Supreme Court

      July 2, 2025

    Categories

    • Business (1,007)
    • Investing (2,514)
    • Politics (3,125)
    • Stocks (1,110)
    • About us
    • Contact us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: sportinvestorsleague.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 sportinvestorsleague.com | All Rights Reserved