Sport Investors League
  • Politics
  • Stocks
  • Investing
  • Business

Sport Investors League

  • Politics
  • Stocks
  • Investing
  • Business
Business

Domino’s Pizza finally launches stuffed crust to keep customers away from rivals

by admin March 5, 2025
March 5, 2025
Domino’s Pizza finally launches stuffed crust to keep customers away from rivals

Domino’s Pizza is finally releasing its own version of stuffed crust on Monday, aiming to win over the customers who are willing to spend more on the pricey pizza customization. 

Thirty years ago, Yum Brands’ Pizza Hut debuted the cheesy stuffed crust, marketing the launch with a television commercial starring Donald Trump. As years passed, rivals Papa John’s and Little Caesars eventually followed with their own takes. Trump went from hawking pizza to sitting in the Oval Office.

Generations of consumers have grown up with stuffed crust, including the increasingly important Gen Z diners, who are entering the workforce and buying their own pizzas now. The addition is critical for Domino’s, the top U.S. pizza chain, to compete with rivals Pizza Hut and Papa John’s, which have ceded market share to Domino’s in recent quarters but still steal the pizza chain’s customers.

“Nearly 13 million Domino’s customers each year are buying stuffed crust from our competitors, and these are our customers who have to leave our brand because we’re the only national pizza brand that doesn’t offer it,” Domino’s Chief Marketing Officer Kate Trumbull told CNBC.

Domino’s has taken so long to release stuffed crust that a survey of its customers found that 73% already believed that the chain offered it on the menu, according to Trumbull.

That all changes on Monday, when Domino’s launches its Parmesan Stuffed Crust. The menu item is included in the pizza chain’s $9.99 carryout deal.

When Pizza Hut originally launched stuffed crust, Domino’s viewed the menu item as gimmicky, according to Trumbull. Plus, the company heard that stuffed crust caused bottlenecks and slowed down service, leading to unhappy customers and workers.

But Domino’s perspective changed after more national competitors followed Pizza Hut’s lead. The chain committed to launching its own version in 2022, when its sales were faltering in the wake of the Covid-19 pandemic pizza boom.

“It has been one of the longest development efforts in the company’s history,” Trumbull said.

The process began with extensive market research. Findings included that stuffed crust customers tend to buy pizza more frequently and often spend more per transaction.

Eight potential iterations followed before Domino’s landed on the right recipe for its Parmesan Stuffed Crust, made with mozzarella and topped with garlic seasoning and a sprinkle of Parmesan cheese.

At the same time, Domino’s was improving its restaurants’ overall operations, retraining its employees across the system on making its crust and rolling out a custom dough spinner to restaurants. If the pizza chain hadn’t made its kitchens more efficient, it wouldn’t have been able to launch stuffed crust, according to Trumbull.

Ahead of the launch of Parmesan Stuffed Crust, the pizza chain spent 12 weeks training franchisees and 7,000 stores on how to make it properly.

“We’re not going to leave anything to chance after taking three years,” Trumbull said.

This post appeared first on NBC NEWS

0
FacebookTwitterGoogle +Pinterest
previous post
Starbucks poaches Nordstrom CFO as executive shake-up continues
next post
Crypto Market Recap: White House Summit to Address Crypto Future, SEC Reviews New ETF Filings

Related Posts

He plays rich on screen, but dreams of...

July 12, 2024

Kohl’s CEO Tom Kingsbury to step down and...

November 27, 2024

Court rejects Boeing plea deal tied to 737...

December 7, 2024

McDonald’s announces plan to hire 375,000 employees this...

May 14, 2025

Extreme heat set to drive home cooling costs...

June 4, 2024

Boeing workers to vote on new proposal that...

October 22, 2024

Oil prices hit three-month lows, head for weekly...

May 25, 2024

Super Micro’s $50 billion stock collapse underscores risk...

November 2, 2024

UnitedHealth CEO suddenly steps down for ‘personal reasons’

May 14, 2025

Judge says he must still approve sale of...

November 26, 2024

    Get free access to all of the retirement secrets and income strategies from our experts! or Join The Exclusive Subscription Today And Get the Premium Articles Acess for Free


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent

    • Run Your Stock Portfolio Like a Pro Sports Team

      May 31, 2025
    • Leadership Rotation Could Confirm Corrective Phase

      May 31, 2025
    • Alleged attempt to impersonate White House chief of staff under federal investigation

      May 31, 2025
    • Unfinished Business: The budget cuts Musk couldn’t complete and what’s next for DOGE

      May 31, 2025
    • ‘American hero’ or ‘failure’: Elon Musk’s DOGE departure divides Capitol Hill

      May 31, 2025

    Categories

    • Business (957)
    • Investing (2,284)
    • Politics (2,830)
    • Stocks (1,044)
    • About us
    • Contact us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: sportinvestorsleague.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 sportinvestorsleague.com | All Rights Reserved