Sport Investors League
  • Politics
  • Stocks
  • Investing
  • Business

Sport Investors League

  • Politics
  • Stocks
  • Investing
  • Business
Business

Mattel pulls thousands of ‘Wicked’ dolls off shelves after printing adult website on packaging

by admin November 13, 2024
November 13, 2024
Mattel pulls thousands of ‘Wicked’ dolls off shelves after printing adult website on packaging

Thousands of Mattel’s “Wicked”-branded fashion dolls are flying off shelves, but not because of consumer demand.

The toy company has been forced to pull its line of character dolls after a package misprint. Instead of listing the website for Universal’s “Wicked” movie, boxes featured a link to a pornographic website for a group called Wicked Pictures.

“Mattel was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the U.S., which intended to direct consumers to the official WickedMovie.com  landing page,” Mattel said in a statement. “We deeply regret this unfortunate error and are taking immediate action to remedy this. Parents are advised that the misprinted, incorrect website is not appropriate for children. Consumers who already have the product are advised to discard the product packaging or obscure the link and may contact Mattel Customer Service for further information.”

Target, Walmart and Amazon had removed the line of “Wicked” dolls from their online storefronts as of midday Monday, as had Best Buy, Barnes & Noble and Macy’s. The products were also being sold at Kohl’s and DSW, among other retailers. Some sites were still taking action on the listings throughout the day Monday.

It is unclear if Mattel will reprint the packages or provide retailers with stickers to cover the incorrect website domain. Mattel did not return CNBC’s request for additional comment after providing its initial statement.

“Like any business, mistakes can and do happen in the toy business,” said James Zahn, editor in chief of The Toy Book. “This was likely an innocent oversight that made it through the normal processes. Most consumers — kids and adults alike — will never read the fine print on a package, and at the end of the day, the packaging is designed to end up in the trash. The odds of a kid reading the back of a doll box and being inclined to go online and visit the website are pretty slim.”

The mishap comes as Universal floods retail shelves with “Wicked”-related product ahead of the film’s Nov. 22 release. The green-and-pink barrage is expected to bring a big boost to the retail industry just in time for the crucial holiday period.

However, Mattel could see its revenue impacted by the cost of removing the dolls.

“I suppose the impact depends on the resolution, which we don’t yet know,” said Jaime Katz, an analyst at Morningstar.

“The big winners in the short term are resellers, as this snafu sparked a flipper frenzy this weekend as retail shelves were quickly emptied by opportunists looking to make a quick buck by selling on eBay or Facebook Marketplace,” Zahn noted.

Already dozens of Mattel’s misprinted dolls are available on eBay for list prices ranging between $40 and $2,100. The dolls retailed for between $20 and $40 depending on the character and outfit.

Disclosure: Comcast is the parent company of NBCUniversal and CNBC. NBCUniversal is the distributor of “Wicked.”

This post appeared first on NBC NEWS

0
FacebookTwitterGoogle +Pinterest
previous post
Is the Trump Rally Like the Reagan Rally?
next post
US$90,000 in Sight as Bitcoin Soars to Fresh All-time High

Related Posts

Spirit Airlines, fresh from bankruptcy, is ready to...

March 14, 2025

Elon Musk’s X and Starlink face nearly $1...

September 21, 2024

Chuck E. Cheese makes a comeback, with trampolines...

January 13, 2025

Barcelona protesters throw items and spray travelers with...

July 10, 2024

Promises of ‘passive income’ on Amazon led to...

September 27, 2024

Amazon to shut down speedy brick-and-mortar delivery service

October 24, 2024

Google forcing some remote workers to come back...

April 24, 2025

Embraer CEO says jet maker studying possibilities for...

October 22, 2024

The collapse of a fintech firm with 10...

May 23, 2024

In federal trial, Michael Kors says it’s harder...

September 18, 2024

    Get free access to all of the retirement secrets and income strategies from our experts! or Join The Exclusive Subscription Today And Get the Premium Articles Acess for Free


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent

    • Strategic Chaos or Tactical Goldmine? What QQQ’s Chart is Whispering Right Now

      June 5, 2025
    • Why ADX Can Mislead You — And How to Avoid It

      June 5, 2025
    • S&P 500 on the Verge of 6,000: What’s at Stake?

      June 5, 2025
    • Speaker Johnson surprised by Musk’s criticism of ‘big, beautiful bill’: He’s ‘flat wrong’

      June 5, 2025
    • There’s a way to aid Gaza. I know, my foundation just helped deliver 7 million meals… without incident

      June 5, 2025

    Categories

    • Business (967)
    • Investing (2,320)
    • Politics (2,873)
    • Stocks (1,054)
    • About us
    • Contact us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: sportinvestorsleague.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 sportinvestorsleague.com | All Rights Reserved